Kappa Bar and Nordstan created gaming magic during the sports holiday – 15,000 visitors in five days
During winter break, Nordstan was transformed into an exciting gaming arena when Kappa Bar hosted a five-day pop-up featuring free games, competitions, and meet-and-greets with well-known figures from the esports and gaming worlds. The event, called “Esports Break Week,” attracted over 15,000 visitors and became one of the highlights for gaming-enthusiastic teens and families during the break.
Gaming for Everyone – A Winter Break Initiative for Young People
Nordstan and Kappa Bar wanted to offer a free and accessible activity for young people who couldn’t travel during winter break. Visitors had the chance to play freely on-site, participate in competitions, and meet both gaming personalities and sports stars. “Gaming is more than just games—it’s about community, creativity, and coming together across all possible boundaries. We wanted to create a place where everyone could participate regardless of their circumstances, and the response has been fantastic. We’d like to extend a big thank you to Nordstan for a great collaboration,” says Klas Bergqvist, COO of Kappa Bar.
Highlights from Esportlov Week
- Fortnite Grandma, Sweden’s most beloved 67-year-old gamer, streamed live from the event and met with fans.
- Players from GAIS took on visitors from EA FC.
- Matilda Lindroth, a gaming personality and streamer, was there and streamed live.
- The Lilmix Rocket League team was challenged by visitors, resulting in epic matches between the pros and the crowd.
- Daily contests and tournaments where the winners took home prizes from us and our partners.
The following were offered in the area
- Console games on PS5 and Nintendo Switch
- 2 VR stations
- 4 Fortnite stations via PC
- Physical mini-games
- Information about gaming and esports from various individuals, organizations, and companies
A successful event – thank you to our partners!
Esportlovsveckan became one of the most popular winter break events in Gothenburg, attracting 15,000 visitors over five days.
“It’s fantastic to be part of an event where gaming takes center stage in such a positive way. Seeing children, teens, and adults come together through games, compete, and have fun together shows the power of gaming as a social platform. “We at Lilmix are proud to be part of and contribute to Esportlovsveckan and look forward to more similar initiatives together with Kappa Bar,” says Max Lindqvist, CEO of Lilmix.
A big thank you to Nordstan, all the staff, Lilmix, GAIS, Sommenbygden Folk High School, CherryXtrfy, Nobe, Trocadero, Cuba Cola, and Quality Hotel for making this possible! Their dedication and support were crucial in creating an unforgettable gaming experience for all visitors.
Kappa Bar continues to build on its role as a hub for gaming, esports, and socializing, with more exciting initiatives on the horizon for 2025.
For more information, visit www.kappabar.se. Press inquiries: Klas Bergqvist [email protected] 0701-479502
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